new internet-Driven choice modelling capabilities for global market research
David G. Bakken Harris InteractiveJames N. Nagel Corning Incorporated
In the global economy, manufacturers face an increasing need to rationalize their offerings across...
New internet-driven choice modeling capabilities for global market research
This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of “choice-based conjoint” trade-off exercises can now incorporate dynamic elements, such as customization of choice tasks based on respondent answers to other survey questions.
