New internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of “choice-based conjoint” trade-off exercises can now incorporate dynamic elements, such as customization of choice tasks based on respondent answers to other survey questions.

new internet-Driven choice modelling capabilities for global market research

David G. Bakken Harris InteractiveJames N. Nagel Corning Incorporated

In the global economy, manufacturers face an increasing need to rationalize their offerings across...