New Financial Requirements Call for New Leaders

Chris Grindem and Don Schultz

From December 2000 the Financial Accounting Standards Board through it Emerging Issues Task Force in the U.S.

New Financial Requirements Call for New Leaders

Don SchultzandChris GrindemIntegrated Marketing Solutions

'For one thing, it [the new US EITF/FASB requirements] will make measurement and evaluation of promotional investments a much more salient...

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