New Financial Requirements Call for New Leaders

Chris Grindem and Don Schultz

From December 2000 the Financial Accounting Standards Board through it Emerging Issues Task Force in the U.S.

New Financial Requirements Call for New Leaders

Don SchultzandChris GrindemIntegrated Marketing Solutions

'For one thing, it [the new US EITF/FASB requirements] will make measurement and evaluation of promotional investments a much more salient issue for top management. Knowing which promotions worked and which didn't will be critical.' (1)

From 15 December 2001, an internal accounting change, developed by the Financial Accounting Standards Board through its Emerging Issues Task Force in the US, will require many traditional promotional techniques widely used by fmcg (fast moving consumer goods) marketers, such as slotting allowances, trade buybacks, discounts and...

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