New Diamond Shreddies

An iconic brand, 67 year old Shreddies, had been a staple for decades on Canadian breakfast tables. Historically it had been the flagship of the post portfolio, but it had been unsupported since 1999 and it was lacking news and relevance.

New Diamond Shreddies

EXECUTIVE SUMMARY

Business Results Period—Test Market

April 2007–July 2007

Start of Advertising/Communication Effort—Test Mkt

April 2007–July 2007

Business Results Period—National

January 2008–June 2008

Start if Advertising/Communication...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today