New Devices, Old Rules

The author confronts the role of new Internet appliances and the convergence of TVs and PCs. He propounds the 'Law of Unintended Consequences' and concludes that forecasting future media behaviour will hang on passive versus interactive usage.

New Devices, Old Rules

The impact of new Internet appliances on your marketing strategies.

Chris Marriot EURO RS CG Circle

Ever since the emergence of the Internet as a major media channel, there has been a lot of discussion about new Internet appliances...