New Devices, Old Rules
The impact of new Internet appliances on your marketing strategies.
Chris Marriot EURO RS CG Circle
Ever since the emergence of the Internet as a major media channel, there has been a lot of discussion about new Internet appliances and convergence. Speculation about TVs and PCs converging into a single appliance has been breathlessly discussed at interactive conferences, electronics shows, and on Internet bulletin boards. Portable digital devices combining voice and data communications have been introduced and eagerly embraced by the digerati. Pocket PCs doubling as personal entertainment devices are now a common sight on...