New consumer behaviours having greatest impact on 2022 marketing strategy

An overview of the themes that are having a significant impact on marketing strategies in 2022.

Almost two years on from the start of the pandemic and changing consumer behaviours are still presenting a challenge for marketers, according to WARC's global survey of marketing executives.

Among brand owners, nearly three-quarters (73%) say post-pandemic changes in consumer behaviour will have a significant impact on their marketing strategy in 2022.

An economic recession and greater consumer concern for the environment are also expected to be significant priorities for brands next year.

In terms of how brand marketers plan to adjust to the impact of COVID in 2022, emphasising digital channels (reported by 61%) and focusing on...

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