New challenges to marketing’s mandates

Using findings from Prophet's 2005 State of Marketing survey on how marketers contribute to business growth, Scott Davis, a senior partner of Prophet, discovers a gap between the intentions and achievements of many U.S.

New challenges to marketing's mandates

Scott Davis

It takes a marketer to recognise the blessing and the curse that lies behind the saying: 'May you live in interesting times.'

Today's interesting times are marked by dramatic societal changes, and the breath-taking...