New CEO-Driven Alliance Enacts Plan To Address Consumer Concerns Over Privacy

Robin Webster

In June 2000, some of the U.S. major companies and trade organisations launched The Privacy Leadership Initiative to better understand consumer needs regarding privacy, and to develop and promote real, user-friendly solutions.

New CEO-Driven Alliance Enacts Plan To Address Consumer Concerns Over Privacy

Robin Webster ANA

A wealth of new research on the topic of privacy confirms what is by now obvious to most marketers. Consumers are becoming increasingly concerned about the collection and use of their personal data, both online and offline.

A recent study by market research firm, Harris Interactive, found strong opposition to the general concepts of tracking and profiling customer data, as well as widespread support for legislation regarding online privacy. Another study by Wirthlin Worldwide showed that feeling 'in control' of personal information now registers as...

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