New approaches to youth research

Youth culture is changing, and so is the way that youth communicates. This paper will demonstrate how to gain insight from perhaps the most challenging target audience, and probably the most influential consumer group there is.

New approaches to youth research

Douglas DunnTuned In Research


When we set up Tuned In as a lifestyle research agency we had a clear belief in where we wanted to take the company. Our goal was, and still is, to respond to changing consumer culture, with a particular interest in youth where so many of the changes spring from.

Tuned In's approach was born from a frustration with the status quo and the simple fact that there was a lack of real engagement displayed by youth in research studies.

Youth culture was changing, the way that youth were...

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