New agencies - how do we find one?

A checklist of key items to cover off when looking for a new communications agency.

New Agencies - how do we find one?

Defining the need:

  • Existing agency:

    • Do we really need a new agency?
    • What can we do to re-motivate/get better results from my existing agency?
  • Type of agency:

    • What sort of agency do we need (advertising creative, integrated,...