Never Stop Milk. Sustained Success
|Business Results Period (Consecutive Months):||September 2003 to February 2009|
|Start of Advertising/Communication Effort:||September 2003|
|Base Period for Comparison:||September 2002 to August 2003|
a) Synopsis of the Case
Five and a half years is young. Unless you are an advertising platform in this decade where the only constant is change, consumers tire quickly, and it often seems that brands and strategies opt for a quick fix in lieu of building long term equity and producing sustained results. Such is not the case for “Never Stop. Milk.” a strategic and creative platform...