Neuroscience and the power of newspaper advertising

Over the past three years the Newspaper Marketing Agency has carried out a £22m research programme to assess the effectiveness of newspaper advertising.

Neuroscience and the power of newspaper advertising

Maureen Duffy and Anne Foster

National newspapers have long suffered from a lack of evidence proving their value to advertisers. And with such a paucity of proof, assumption has grown up in the gap: newspapers...

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