Neuroscience: a new means of understanding

In this article two proponents of the neuromarketing movement - Thom Noble, co-founder of Neuroco, and Melissa Mullen, director of international research at 20th Century Fox Films - discuss how EEG scanning can contribute to communications research today.

Neuroscience: a new means of understanding

Melissa Mullen and Thom Noble

We have heard plenty of talk about the science of Neuromarketing, but what about its practical application? Are clients actually out there using neuroscience to aid marketing strategy?...

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