Neuroscience: a new means of understanding

Melissa Mullen and Thom Noble

In this article two proponents of the neuromarketing movement - Thom Noble, co-founder of Neuroco, and Melissa Mullen, director of international research at 20th Century Fox Films - discuss how EEG scanning can contribute to communications research today.

Neuroscience: a new means of understanding

Melissa Mullen and Thom Noble

We have heard plenty of talk about the science of Neuromarketing, but what about its practical application? Are clients actually out there using neuroscience to aid marketing strategy?...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands