Neuroplanning helps optimise media channels

Planners at PHD have developed a proprietary planning tool called Neuroplanning, to understand influence, rather than reach, by examining how the brain responds to different media stimuli, to see if advertising is likely to affect the desired response.

Neuroplanning helps optimise media channels

David Wilding

Neuroscience isn't every planner's cup of tea. It conjures up visions of people in white coats conducting experiments on unsuspecting victims in an attempt to manipulate their minds, read their thoughts...

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