Because the vast majority of our cognitions, including decision making and emotional reactions, occur below the level of conscious awareness, Peter Laybourne and Dr David Lewis (from Neuroco, a neuromarketing agency) believe that brain scanning will become increasingly important as a marketing tool.
Neuromarketing: The Future of Consumer Research?
Peter Laybourne and Dr David LewisNeuroco
New methodologies come and go. In an era where technical advances have seen sweeping changes in how we communicate, the use of new brain-scanning techniques to probe...