Networking to Create Leads
Getting your business's name out to new customers is crucial for small businesses. But for some business owners, traditional advertising and publicity techniques aren't nearly as effective as making face-to-face connections with potential customers or clients.
Most people think of “networking” as one of those uncomfortable events where people mill about in a room full of hors d'oeuvres and pass out business cards.
That is not networking.
Those events are an opportunity to meet new people. Networking is what you do afterwards. It is the process of developing relationships with other business people, and finding ways...