Network Rail: The Foodie Fortnight
CLIENT • Network Rail
THE TEAM • James Hidden, Richard Megson, Matt Davis, Ben Mitchell, Emma Holland, David Miller.
Other contributors: Brand & Deliver – Events, Arena Quantum – Media.
WHAT IS WONDERFULABOUT THIS WORK? • Our strategy elevated a brief for a shop opening into a large-scale experiential event for St. Pancras. Sales in the station increased by around £700,000, an ROI of 3.34:1 .We increased sales in Sourced by 34% and attracted 18,000 non-travellers.
OBJECTIVES• Drive sales in the newly opened Sourced food market. Underline St. Pancras...