Network Rail: The Foodie Fortnight

In order to drive sales in the new Sourced food market in St. Pancras International rail station, the idea of a 'destination station' was built on to encourage people to arrive earlier, stay longer and spend more.

Network Rail: The Foodie Fortnight


CLIENT • Network Rail

THE TEAM • James Hidden, Richard Megson, Matt Davis, Ben Mitchell, Emma Holland, David Miller.

Other contributors: Brand & Deliver – Events, Arena Quantum – Media.

WHAT IS WONDERFULABOUT THIS WORK? • Our strategy elevated a brief for a shop opening into a large-scale experiential event for St. Pancras. Sales in the station increased by around £700,000, an ROI of 3.34:1 .We increased sales in Sourced by 34% and attracted 18,000 non-travellers.

OBJECTIVES• Drive sales in the newly opened Sourced food market. Underline St. Pancras...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands