A large number of brands struggle to reach potential customers in India beyond their existing base of 100 million despite offering shoppers the best product and pricing.
A big reason for this predicament is the brands’ inability to reach buyers in Tier 2 cities.
“Two out of every three Indians are still non-online product shoppers,” Bimal Kartheek Rebba, co-founder and chief operating officer of video shopping app Trell, revealed during an online conference held by Dentsu-Exchange4media.
“The unavailability of product information in the local language is one of the key reasons that keep small town shoppers away from making purchases...