Netting small town Indian buyers: Why the local language is key

New brands in India will be built and scaled up through e-commerce and social commerce but marketers must first go regional with their content to reach Tier 2 consumers.

A large number of brands struggle to reach potential customers in India beyond their existing base of 100 million despite offering shoppers the best product and pricing.

A big reason for this predicament is the brands’ inability to reach buyers in Tier...