Netscout Systems: Dissecting a record year for DDoS attacks using threat intelligence

Marketing agency Finn Partners elevated the profile of NETSCOUTS, a cyber security company, by developing a press release that explained the latest cyber security threats in detail.

What we set out to achieve

  • Launch NETSCOUT's H1 2021 Threat Intelligence Report in the UK, France, and Germany
  • Elevate the profile of NETSCOUT's threat intelligence team across key markets
  • Use threat intelligence to craft compelling narratives to fuel additional earned media
  • Position NETSCOUT as a true expert in DDoS attack analysis and a credible voice on the role that the pandemic has played in cybercrime evolution

Results at a Glance

  • Achieved a good mix of earned media formats - print, online and broadcast in all markets
  • 75 pieces of threat report coverage in total for the region between September...

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