Netflix: Series Tour

To launch its new Chilean Instagram account, Netflix enlisted the help of local media personalities, Federico Sánchez and Marcelo Comparini, to feature in an exclusive episode of their hit TV show, City Tour, to create hype and excitement around the launch.

Campaign details

Title: Series TourBrand: NetflixProduct: NetflixIdea: Wolf BCPPCountry: Chile

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessLatin AmericaNon-specificOtherMiddleUSD$ 122,000

Objectives

Netflix...

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