Netflix ramps up subscriber growth, adding 4.4m in Q3 2021

An overview of Netflix's subscriber growth between Q1 2019 and Q4 2021.

Netflix's slowdown in growth in the first half of 2021 looks set to be reversed in the second half of the year, according to the latest company reports.

The company added 4.4m paid streaming subscriptions in Q3 2021, more than twice as many as it added in the second quarter. The company also expects to add a further 8.5m subscribers in the final three months of the year, taking the total to a forecast 222.1m.

The company puts this growth down to a stronger selection of content and better recommendations to viewers. Netflix marketing spend also rose by 20.5% in...

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