Campaign details
Brand: NetflixAgency: BatteryCountry: United States
Objectives
Our objective was to celebrate Netflix as the undisputed home of premium stand-up comedy by introducing a never-before-seen coalition of the most iconic names in comedy. As with all things Netflix, that meant delivering on entertainment value above all else. Doing it with inherently sharable creative that embodies the brand's trailblazer spirit, heroes the talent, and engages mainstream audiences where they are.
Stated more simply, we set out to get people in the US excited about Netflix's unprecedented investment in the world of comedy. To win more...