Netflix: Netflix is a joke

Netflix, an over-the-top content platform, promoted its stand-up comedy content across the US by launching a series of billboards that announced 'Netflix Is A Joke'.

Campaign details

Brand: NetflixAgency: BatteryCountry: United States

Objectives

Our objective was to celebrate Netflix as the undisputed home of premium stand-up comedy by introducing a never-before-seen coalition of the most iconic names in comedy. As with all things Netflix, that meant delivering on entertainment value above all else. Doing it with inherently sharable creative that embodies the brand's trailblazer spirit, heroes the talent, and engages mainstream audiences where they are.

Stated more simply, we set out to get people in the US excited about Netflix's unprecedented investment in the world of comedy. To win more...

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