Netflix: Money Heist Season 5

Ashwin Salian, Pranjali Singh, Amrita Choudhary

Netflix increased viewership and popular sentiment for its streaming platform in India by creating excitement for the final season of the series Money Heist.

Campaign details

Brand: Netflix Brand owner: Netflix Entrant company: WavemakerIdea creation: Wavemaker Mumbai Market: India Sector: TV channels, services, programmes Media channels: Outdoor, Out-of-home, Online video, Cinema, Social media, Print - general, Unspecified Budget: 500k - 1 million

Executive summary

Money Heist, one of the most popular Netflix shows ever, had gathered a fandom like no other. The final season of Money Heist was going to stream on Netflix in 2021 in two parts, bringing the story of The Professor and his bank-robbing gang...

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