Netflix: Matchmaker – how we used consumers moods to personalise content recommendations

Netflix, an over-the-top streaming (OOT) platform, launched a campaign in India to ensure the platform became the first-choice entertainment destination by positioning itself as an OTT that had content for every mood and occasion.

The marketing objective

The adoption of OTT (over-the-top streaming) services picked up in 2020 as consumers spent more time at home in the wake of the COVID-19 lockdown.

Industry reports showed that, subscriptions grew 55-60% for the top OTT platforms...

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