Netflix: Love a dirty fight? Enter into one!

Netflix, an over-the-top (OTT) streaming platform, launched a campaign in India to create unique film specific benefits for people to tune in.

The communication goal

"AK vs AK" a Bollywood movie from Netflix starring Anil Kapoor and Anurag Kashyap was slated to be released in December of 2020. It was Netflix's effort to attract the Bollywood masses that have a strong palate for quintessential...

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