Netflix India: Winning with memes – the Netflix story

Netflix, an over-the-top streaming service, created meme marketing content to promote original shows and films, create cultural conversations, upscale subscription numbers and reinstate its position as the number 1 streaming giant in India.

The online business / marketing objective

Netflix's media objective is simple: create cultural conversations. Rather than traditional media metrics, our KPIs are buzz, talkability and content heat.

Hence, to promote all our Original Shows and Films, we...

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