Netflix India: Walk the extra mile

Netflix India, a streaming service, served a Newspaper Ad as a collectable sticker to remind existing fans of Money Heist to watch the show and create FOMO amongst non-fans to encourage new sign ups.

The communication goal

1. Money Heist

Money Heist has been one of the most successful IPs of Netflix. The final season of Money Heist going to stream on Netflix, bringing the story of The Professor and his bank-robbing gang to a di close.

Objective l - Remind...

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