Netflix India: Streamfest

Sanchari Chakrabarty, Mallika Yamdagni

Netflix, the streaming platform, launched the first ever streaming event in India.

Campaign details

Brand: NetflixBrand owner: NetflixEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingMedia channels: Social media, Content marketing, Radio & audio, Print - general, Unspecified, Outdoor, Out-of-home, Online video, Websites & microsites, Mobile & apps, Word of mouth, Influencers, KOLs Budget: 1 - 3 million

Executive summary

The pandemic forced people to reinvent how they spent their time, having them discover endless options like gaming, DIY, music or food – with everything open to consumption. But content emerged victorious...

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