Campaign details
Brand: NetflixBrand owner: NetflixEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingBudget: Up to 500k
Executive summary
Netflix loves stories just as much as every Indian. And over the years, it celebrated local stories, and made global stories accessible. But people weren’t convinced that Netflix had the kind of stories they wanted to see. Why? Because Netflix is behind a paywall, and without any way of exploring the content, people made assumptions about the content available. Believing it to...