Netflix India: Just Ad Diwali
Sanchari Chakrabarty, Mallika Yamdagni
Netflix, an online streaming platform, launched a campaign in India to show that the brand is 'glocal', not just in content but in conversation, and own a cultural moment in a unique way, building positive sentiment.
Brand: NetflixBrand owner: NetflixEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingBudget: Up to 500k
Netflix loves stories just as much as every Indian. And over...