Netflix India: Just Ad Diwali

Sanchari Chakrabarty, Mallika Yamdagni

Netflix, an online streaming platform, launched a campaign in India to show that the brand is 'glocal', not just in content but in conversation, and own a cultural moment in a unique way, building positive sentiment.

Campaign details

Brand: NetflixBrand owner: NetflixEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Netflix loves stories just as much as every Indian. And over...

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