Netflix India: Just Ad Diwali

Netflix, an online streaming platform, launched a campaign in India to show that the brand is 'glocal', not just in content but in conversation, and own a cultural moment in a unique way, building positive sentiment.

Campaign details

Brand: NetflixBrand owner: NetflixEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: Media & publishingBudget: Up to 500k

Executive summary

Netflix loves stories just as much as every Indian. And over the years, it celebrated local stories, and made global stories accessible. But people weren’t convinced that Netflix had the kind of stories they wanted to see. Why? Because Netflix is behind a paywall, and without any way of exploring the content, people made assumptions about the content available. Believing it to...

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