Netflix adds 8.8 million new paid subscribers, sees ad-tier signups grow 70%

Celeste Huang

The latest Netflix Q3 earnings report and US viewing stats from Nielsen.

Netflix's latest Q3 earnings reported subscriber growth in paid memberships and ad-supported tiers. The streaming giant now boasts a total of 247 million global paying households.

In the third quarter, Netflix added 8.76 million paid memberships worldwide, a 10.8% year-on-year increase. It’s also the most significant quarterly net addition since its impressive surge in Q2 2020, when Netflix welcomed 10.1 million subscribers within three months as people stayed home during the pandemic.

The streamer claimed it was able to “generate higher engagement than competitors”. In the US, Netflix’s share of TV screen time was 8% in September,...

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