NetCom Talkshow

NetCom wanted to recruit new customers, increase cross-selling, and win back old customers for its Wireless Family plan, but it didn't want the expense or long-term obligation of a typical loyalty program.

NetCom Talkshow

Fredag

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 1st October 2006 - 31st December 2007

Product Description: NetCom is marketing different mobile phone solutions towards private and business market segments. 'NetCom Talkshow' includes all marketing activities in the private segment summed up in a common communication program, obviously offering a substantional saving of time, effort and money.

Advertiser/Client Name: Fredag Media Channels: DirectMailWebsite: www.fredag.as

STRATEGY

Marketplace Challenge:

Telephony and Mobile markets are getting extremely competitive. Customers are getting less loyal. Product developement and loyalty...

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