NetCom GSM AS: Free Ride

NetCom's wanted to emphasize its ability to innovated, compared to its much larger competitor. When it came time to launch its new 4G wireless broadband service, a world first, it took the opportunity to make a huge impression.

NetCom GSM AS: Free Ride

McCann Norway


Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 8th-14th December 2009

Product Description: TeleCom

Advertiser/Client Name: NetCom GSM ASMedia Channels: Direct Mail


Marketplace Challenge:

Norwegian Telecom operator, NetCom is the number one challenger to the former state monopolist Telenor. They can never match the overall broadness of their portfolio of services. They need to be percieved as streetsmart and innovative. They need to be percieved as a true challenger you emotionally want shall succeed.

Target audience: Business-to-Business

Influential people responsible...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands