NetCom: Agent

NetCom wanted an effective way to train inexperienced sales representatives at retail locations. It launched a campaign that mailed representatives a large envelope stamped "confidential" to introduce a spy-themed training program.

NetCom: Agent

McCann Direkte MRM Partners

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: NorwayDate program started/ended: January 2007

Product Description: Training program aimed at independent retailers executed in a challenging, innovative and for the audience extremely relevant manner. A combination of web, mobile marketing, IVR and DM

Advertiser/Client Name: NetCom asMedia Channels: DirectMailEmailMobilePrintWeb DevelopmentWebsite: www.award-entries.com/mmm/2007/jobber/netcom/index.htm

STRATEGY

Marketplace Challenge:

Mobile operators are suffering from young and inexperienced sales representatives at retailers. And retailers are challenged by high employment turnover, and consequently low know-how. NetCom needs...

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