Case details
Brand : Nescafé
Brand owner : Nestlé
Main Agency : Mindset China
Put on the market : Mainland China
Launch time : November 19, 2018-April 7, 2019
Industry : Beverage
Media channels : social media, H5, short video platform, video platform
Budget : 10 million
Case summary
With the emergence of trendy drinks such as milk tea, Nescafe has gradually lost its appeal among young people. The growth rate of the bottled coffee category has slowed by 30%, so Nestlé needs to regain the audience's love for its brand...