Nestlé S.A.: Made Like No Other campaign

Despite having an established customer base, Nestlé owned ice cream brand Haagen- Dazs was beginning to suffer due to a preconceived perception of being elite.

Nestlé S.A.: Made Like No Other campaign

Kevin Teague

OVERVIEW

Given a European-sounding name by its American creator, Reuben Mattus, Häagen-Dazs reigned as the United States' top-selling superpremium ice cream during the 1980s. The...