Nestlé Rolo

Campaign in 1998-9 by J Walter Thompson for Rolo (Rowntree). Objective: to revitalise brand.
Agency: J Walter ThompsonAuthor: Judy Harman

How Friendship Rescued Rolo

BACKGROUND

Rolos dilemma was that it was struggling to make an apparently strong advertising property work ('Do You Love Anyone Enough To give Them Your Last Rolo?'). As originally...