Nestlé Milo: Bridging the online to offline attribution gap

Nestlé Milo, an FMCG brand, increased the sales of Milo ready-to-drink and powder beverages in Indonesia by offering deals online which encouraged shoppers to go offline and purchase Milo.

Campaign details

Brand: Milo Brand owner: Nestlé Entrant company: DentsuIdea creation: Dentsu Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Mobile & apps, Sales promotion, Programmatic display Budget: Up to 500k

Executive summary

Nestlé Milo has stood throughout the decades as the undefeated champion within the ready-to-drink and powder nutrition beverage category.

Owing to the economic hardships brought on by COVID-19, the brand was challenged by the majority of consumers shifting preferences to lower-cost alternatives as well as downsizing. We wanted...

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