Nestlé Milo: Bridging the online to offline attribution gap
Faheem Merchant, Arindam Bhattacharya, Wahyono Wibowo
Nestlé Milo, an FMCG brand, increased the sales of Milo ready-to-drink and powder beverages in Indonesia by offering deals online which encouraged shoppers to go offline and purchase Milo.
Campaign details
Brand: Milo Brand owner: Nestlé Entrant company: DentsuIdea creation: Dentsu Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Mobile & apps, Sales promotion, Programmatic display Budget: Up to 500k
Executive summary
Nestlé...
