Campaign details
Brand: MaggiBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: FoodMedia channels: Social media, Online videoBudget: 500k - 1 million
Executive summary
Delivering the effectiveness of the brand with being subtle enough just like our MEM. Collaborating with the right audience and the right influencer to deliver the key messaging of our brand. With the initial phase of the influencer campaign, we also created 100% retargeting strategy to our core audience.
Market background & objectives
The idea was to deliver the...