Nestlé Mem: When Nisha Madhulika created magic with masala

Poulomi Saha

MEM, a flavoured spice, launched a campaign in India to deliver the effectiveness of the brand whilst being subtle, and collaborate with the right audience and influencer to deliver key messaging.

Campaign details

Brand: MaggiBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: FoodMedia channels: Social media, Online videoBudget: 500k - 1 million

Executive summary

Delivering the effectiveness of the brand with...

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