Nestlé Mem: When Nisha Madhulika created magic with masala

MEM, a flavoured spice, launched a campaign in India to deliver the effectiveness of the brand whilst being subtle, and collaborate with the right audience and influencer to deliver key messaging.

Campaign details

Brand: MaggiBrand owner: NestléEntrant company: Zenith - IndiaIdea creation: Zenith IndiaMarket: AsiaSector: FoodMedia channels: Social media, Online videoBudget: 500k - 1 million

Executive summary

Delivering the effectiveness of the brand with being subtle enough just like our MEM. Collaborating with the right audience and the right influencer to deliver the key messaging of our brand. With the initial phase of the influencer campaign, we also created 100% retargeting strategy to our core audience.

Market background & objectives

The idea was to deliver the...

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