Nestlé Kitkat: Ada Break Fast, Ada Kitkat
Faheem Merchant, Arindam Bhattacharyya
Kitkat, a confectionery brand, increased its popularity amongst Indonesian youth during Ramadan with its Ada Breakfast, Ada Kitkat campaign which targeted ads on apps and online during the time when they would break their fast.
Campaign details
Brand: Clear (shampoo) Brand owner: Unilever Entrant company: DentsuIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Budget: 1 - 3 million
Executive summary
Ramadhan is the most cluttered period in the Indonesian market. Every...
