Nestlé: Green Tet – disrupting a thousand-year tradition with sustainability

Nestlé created Eat Tet Green, an environment-focused campaign to differentiate and drive consumption of multiple food and beverage brands in Vietnam during the holiday.

Campaign details




Tet is the peak consumption occasion in Vietnam; and so every brand across every category wants to be on consumer's top of mind to influence their purchase decision. However, it is extremely difficult to stand out as there are well established communication themes and imageries which most brands keep reinforcing every year: red and gold as primary colors, reunion, gifting, big celebrations – to name a few.

To leverage the strength of its brands (Nescafe, Maggi, Milo etc.), Nestlé has always adopted a multi-brand approach...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands