Nestlé: Green Tet – disrupting a thousand-year tradition with sustainability

Nestlé created Eat Tet Green, an environment-focused campaign to differentiate and drive consumption of multiple food and beverage brands in Vietnam during the holiday.

Campaign details

Brand: NESTLÉ CORPORATEAgency: OGILVY VIETNAMRegion: APAC

Strategy

Objective

Tet is the peak consumption occasion in Vietnam; and so every brand across every category wants to be on consumer's top of mind to influence their purchase decision....

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