Nestlé: Dude, Where's My Bar?

Nestlé’s Butterfinger has been a popular brand in the USA since the 1920s, constantly reinventing itself to present a rebellious image.

Nestle: Dude, Where's My Bar?

Threshold Interactive

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 13th-31st October 2009

Product Description: Threshold Interactive developed the World's first CPG Alternative Reality Game, "Light" for Nestle Butterfinger to reintroduce the popular tagline "Nobody's Gonna Lay A Finger on my Butterfinger'. For 3 weeks, consumers engaged in a mysterious multiplatform mystery that played out through 6 games/puzzles, 2 micro-sites and 14 original videos.

Advertiser/Client Name: NestleMedia Channels: Web AdvertisingWebsite: http://butterfingerarg-stage.thresholdinteractive.com

STRATEGY

Marketplace Challenge:

Nestle Butterfinger is one of...

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