Campaign details
Brand: Bear BrandContributing Agency: IPG Mediabrands (UM Thrive) and BuzzpurrEntry Title: Bear Brand ImmDWinning Category: Best Collaboration: Brand and CreatorPrimary Objective: Sales Lift, Ad Recall, Brand AwarenessFormat: Creator collaboration, TrueView In-Stream Ads
Background/Context/Business Objective
BEAR BRAND ImmD (ImmD) is categorized into Instant Healthy Cereal beverage in powder format, emphasizing strength and immunity benefits to fill the stomach. ImmD, with its 5 baht price is a perfect affordable solution, mainly to penetrate target audience in the Northeast for all family SES CDE who have limited time and need sufficient...