Nestlé: Adamak campaign

Nestlé Damak, a brand of chocolate, increased its relevancy, brand loyalty and brand penetration in Turkey by championing the sustainability of its ingredients.

Campaign Details

Brand: Nestlé DamakAgency: Denstu Creative TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Nestlé Damak contains only two ingredients. Chocolate and Pistachio. Damak pairs the unique, melt-in-the-mouth Nestlé chocolate with the best of Turkey's pistachios and aspires for its taste to always be one of timeless perfection; a cherished and longed for indulgence in the taste profile of the Turkish people.

Pistachio is a unique nut, that grows only in Turkey, Iran and USA. Turkey grows some of the finest pistachios in the world. It is embedded to the culture and an essential ingredient in...

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