Nestea, Coca-Cola Company - Striking the goliath of iced tea with an innovative, strategic punch

What do you do when 90% of Australian households refuse to try your category? This was the task facing Nestea in the ready-to-drink Iced Tea category.

Nestea, Coca-Cola Company – Striking the goliath of iced tea with an innovative, strategic punch

Agency: Ogilvy Sydney

EXECUTIVE SUMMARY

What do you do when 90% of Australian households refuse to try your category?

This was the task facing Nestea, the...

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