Nespresso Russia: The New World of the Nespresso coffee

Nespresso, a coffee brand, increased awareness and sales in Russia by launching VR activations in shopping malls to show consumers how its coffee capsules are made.

Campaign details

Agency: BeeTL Country: Russia

About the Project

There has been a unique situation in the coffee segment in Russia. The topic of coffee has become popular and even trendy in recent years, but the overall culture level of this is still low: people can hardly differentiate good coffee from bad one, a

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