Nescafe: Next dalgona hunt

Nescafe, the coffee brand, changed its perception among customers in Indonesia.

Campaign details

Brand: NESCAFELead Agency: PUBLICIS GROUPE INDONESIARegion: APAC

Strategy

Objective

Indonesia being a country where roast & ground coffee is considered to be the real and authentic coffee, instant coffee tends to take a back seat only...

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