Nescafé: New packaging

Nescafé, the coffee brand, updated its packaging in the United Arab Emirates whilst reassuring customers that there would not be a change in taste.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & AfricaSector: Hot drinksMedia channels: Online video, Packaging & design, Social mediaBudget: Up to 500k

Executive summary

Nescafé's largest...

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