Nescafé Nestle Red Cup Study Room
Simi.Chen, Yuwei.Li, Jack.Liang
On the basis of the brand IP concept in 2021, Nescafé will continue to create the "Red Cup Self-study Room" IP, aiming at problems such as "lack of atmosphere", "low efficiency", "difficult immersion" and "lack of communication" during the preparation period for young students at home.
Case Details
Brand: Nescafé Nescafé
Brand owner: Nestle Nestlé
Main agency: dentsu X
Main Agency Holding Group: Dentsu Group dentsu
Launched on the market: Mainland China
Industry: Food and Beverage
Media channels:influencers (star/celebrity spokesperson, key opinion...