Nescafé Nestle Red Cup Study Room

On the basis of the brand IP concept in 2021, Nescafé will continue to create the "Red Cup Self-study Room" IP, aiming at problems such as "lack of atmosphere", "low efficiency", "difficult immersion" and "lack of communication" during the preparation period for young students at home.
Case Details

Brand: Nescafé Nescafé

Brand owner: Nestle Nestlé

Main agency: dentsu X

Main Agency Holding Group: Dentsu Group dentsu

Launched on the market: Mainland China

Industry: Food and Beverage

Media channels:influencers (star/celebrity spokesperson, key opinion...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands