On the basis of the brand IP concept in 2021, Nescafé will continue to create the "Red Cup Self-study Room" IP, aiming at problems such as "lack of atmosphere", "low efficiency", "difficult immersion" and "lack of communication" during the preparation period for young students at home.
Brand: Nescafé Nescafé
Brand owner: Nestle Nestlé
Main agency: dentsu X
Main Agency Holding Group: Dentsu Group dentsu
Launched on the market: Mainland China
Industry: Food and Beverage
Media channels:influencers (star/celebrity spokesperson, key opinion...