Nescafé: Ne’app

Nescafé, a coffee company owned by Nestlé, increased app downloads, user participation and awareness in Turkey by urging users to use its new app.

Campaign Details

Brand: NESCAFÉ 3ü1 AradaAgency: Dentsu TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Nescafe 3in1 became the leader of its category by continuous communication and promotion campaigns that targets its target audience: youth.

In the new...

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