Nescafé: Ne’app

Nescafé, a coffee company owned by Nestlé, increased app downloads, user participation and awareness in Turkey by urging users to use its new app.

Campaign Details

Brand: NESCAFÉ 3ü1 AradaAgency: Dentsu TurkeyRegion: EMEA

Campaign video

Strategy

Objective

Nescafe 3in1 became the leader of its category by continuous communication and promotion campaigns that targets its target audience: youth.

In the new "digital/mobile era", classic physical promotion campaign lost its effectiveness. Nescafe 3in1's main objectives are; digitalization of its promotional campaigns, gathering more insight about its target audience with data, leading to more sales and reinforcing its category leadership.

Target Audience

18-24, Youth.

Creative Strategy

Due to economic crisis in the country our target audience have limited budgets; so we aimed...

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