Nescafé: Music + Coffee = The Perfect Combination

Faheem Merchant, Arindam Bhattacharyya

Nescafé generated impressions and increased market share in Indonesia by hosting an online music night to recreate a café experience during the COVID-19 lockdown.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: DentsuIdea creation: Publicis Jakarta Market: Indonesia Sector: Hot drinks Media channels: Events & experiential, Online video, Social media, Video on demand Budget: Up to 500k

Executive summary

When consumers were craving to leave their homes to return to pre-COVID life, Nescafe gave consumers a taste of a live concert within the safety and security of their homes.

To bring the brand proposition of the 'Cafe Like Experience' of Nescafe Ala Cafe at home alive, the...

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