Nescafé: Music + Coffee = The Perfect Combination

Faheem Merchant, Arindam Bhattacharyya

Nescafé generated impressions and increased market share in Indonesia by hosting an online music night to recreate a café experience during the COVID-19 lockdown.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: DentsuIdea creation: Publicis Jakarta Market: Indonesia Sector: Hot drinks Media channels: Events & experiential, Online video, Social media, Video on demand Budget: Up to 500k

Executive summary...

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