Nescafé: Going granular to beat local coffee giants

Nescafé, a coffee brand, launched a campaign in Indonesia to improve the effectiveness of its advertising in a way that allowed it to build a large number of creative variations in a time and cost-effective way.

Campaign details

Brand: NescaféAgency: Ad-Lib.ioRegion: APAC

Strategy

Objective

As part of a Q1 campaign to promote "NESCAFÉ ala Café", cafe style RTD beverages, NESCAFÉ Indonesia wanted to improve the effectiveness of their advertising using precision targeting to specific moments, occasions and product messages. Turning to Ad-Lib.io, NESCAFÉ needed a tech solution that would allow them to build out the large number of creative variations in a time and cost effective way.

Ad-Lib.io's Creative Concepts unlocked creative flexibility and scale allowing NESCAFÉ to serve personalized ads to their audience segments, driving strong results and...

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