Nescafé: Going granular to beat local coffee giants

Nescafé, a coffee brand, launched a campaign in Indonesia to improve the effectiveness of its advertising in a way that allowed it to build a large number of creative variations in a time and cost-effective way.

Campaign details

Brand: NescaféAgency: Ad-Lib.ioRegion: APAC

Strategy

Objective

As part of a Q1 campaign to promote "NESCAFÉ ala Café", cafe style RTD beverages, NESCAFÉ Indonesia wanted to improve the effectiveness of their advertising using precision targeting...

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